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How to ‘Pitch a Role’ to Your Desired Employer (that doesn’t exist yet!)

Wait, is that even possible!? Yes, yes it is, and it’s not a pipe dream. But you have to be a ‘true believer’ in your value, and its value to that company.

You can wait forever for the job you’d like to magically appear at companies for which you desire to work, but then all of your competitors will be after it too and you might get lost in the mayhem.

Or, you can go get that job by creating it at that company.

The secret is knowing about company’s internal problems and stepping up with you as the solution. It involves reaching out to, and having a discussions directly with, the decision-makers at that organization.

How could I know or learn about a company’s internal struggles and problems? In so many ways.

It could be specific to this one target company, and you can ‘work your network’ in conversations with recent (or even current) employees as a ‘doctor diagnosing the symptoms’ to determine or surmise the issues that you could help solve. More likely, it might be by developing an understanding of an industry problem that is pervasive within a certain sector of target employers, and approaching them (all) with you as the solution.


Deal yourself into a new role, by originating it.


Here’s an example: A client that I’m working with has developed just such an understanding of a certain segment of the market, which shall go nameless so that I don’t create immediate competitors for their efforts.

Through deep discussions in their wider network, they have managed to uncover the true pain points or needs within this sector. After having a number of conversations which included individuals from multiple departments, they realized what this sector was suffering from their workforce failing to understand and implement any solid / real project management principles in the delivery of their base initiatives.

Could that be true!? Oh, people that work in the sector think they are managing their projects, but that’s very different from putting true project management principles in place which help raise the ability of each team member to deliver their value to the projects. On time, on budget, with better results.


Step up to the Microphone with Your Solution.


In this case, my client has developed a deep understanding from years in project management with tech firms. Some of the biggest brands that you would know. It’s not about taking those tech project manager skills to go manage tech projects elsewhere.

It’s about repurposing that project management expertise developed to a new audience and applying it to a base problem.

This individual is reaching out to decision-makers in the new field and opening their eyes to the causes of the pain points that they are already very aware of, as they feel the pain every day and every quarter throughout the year. The decision-makers are ready for a new solution, they just didn’t know what the solution is or that it exists.

Enter my client as the solution provider, the evangelical purveyor of project management skills.

This individual can champion and teach those needed skills internally, effectively creating their own PMO, or project management office. In this case to help spread the skills across departments and teams, elevating the whole organization’s collaboration and output.

Though you can expect to be rebuffed when you first approach them, you have to consider those actions to be similar to a horse wagging its tail back and forth to shoe away the flies.

Decision-makers get a lot of cold call approaches, so this becomes an almost involuntary response. Show them some understanding of their internal issues and open their eyes. They will become receptive once they realize that you can relieve that pain by introducing new expertise, and they’ll be seen as the internal genius. They’ll be the company’s ultimate hero, as they recognized your vale and championed you into the organization. The gravy always rolls up hill. It’s a win for them and a win for your career.

It may sound like it’s just the one skill that I outlined above, but there are a wide variety of skills that one industry is aware of and other industries are not.

Get out there and sell yours!

Need more help & Advice? Reach out today–


John Crant

Author, Career Coach & Speaker on Job Search and Career Management

Featured Speaker for

The New York Public Library's JOB SEARCH CENTRAL


In the Media: As Seen As Featured in 

amNY, Time Out New York, The Wall Street Journal (and its, CRAIN'S New York BusinessForbes, CNNBBC, FOX News (on Social Media Marketing), AriseTV, New York PostThe Huffington PostEssence magazine, CareerBuilder and The Ladders

On the Radio: As Guest: WHCR 90.3 FM "The Voice of Harlem"


As an industry manager, executive recruiter, recruiting & sales trainer, event speaker, and as VP of a nationwide system of recruitment offices, I have seen most every aspect of the hiring process and this varied insight is what provides the clarity you will find in this book.


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