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Event Sponsor
Wednesday, November 30, 2011
6:30–9:00 pm
Let Experts in Profile Optimization Charlie Conard, Chris Winslow and John Crant show you how to Generate Live Leads on Facebook and LinkedIn.
On Wednesday evening, November 30, OP welcomes marketers and business owners to Norwood, a private club housed in a Chelsea landmark, for a two-part seminar on turning your Facebook and LinkedIn profiles into highly effective lead generators.
PART 1
Facebook Means Business:
Using Best Practices to Build Business on Facebook
With more than half-a-billion users whose visits average 55 minutes each, Facebook is word-of-mouth marketing on steroids. Are you effectively reaching your audience on this critical platform?
Social Media experts Charlie Conard and Chris Winslow share secrets of building a business and a brand online by employing best practices in profile optimization.
• Turn Your Facebook Profile into a Lead Cultivation Engine
• How To Get Your Share of The "55 Minutes"
• The Low / No Cost Approach Steps To Facebook Success
• Getting Social: "Word-of-Mouth" on Steroids
About the Session's Speakers
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Charlie Conard and Chris Winslow are principals of SocialGoTo, LLC, a Manhattan-based online marketing consultancy specializing in building presence online via social media branding. Be warned: Their two prior Out Professionals seminars sold out well in advance.
An OP Board Member, Charlie Conard is a Multi-channel Marketing Expert, crafting business-to-business campaigns and online communications for upscale marketers and non-profit organizations.
An OP Member, Chris Winslow is a Marketing, Advertising and PR Veteran with some 20 years of business-to-consumer engagement and branding expertise in the luxury real estate industry.
Facebook: www.facebook.com/socialgoto
Website: www.socialgoto.com |
PART 2
LinkedIn For Business:
The Business-Building Benefits of LinkedIn
Are you taking advantage of the all the social media marketing features of LinkedIn to grow your business?
LinkedIn expert John Crant discusses LinkedIn Business Profiles, the “home page” for your Business. Tips will include "best practices" on how to leverage the various social media aspects of LinkedIn to your advantage.
• Put Your Sr. Management Team To Work... On their Profiles
• The Social Media Marketing LinkedIn Advantage
• LinkedIn Answers is Made-To-Order (Free) Advertising that Delivers Prospects To You
• Why Your Company's Blog should be Linked to Each of Your Team's LinkedIn Profiles
About the Session's Speaker
 John Crant of SelfRecruiter.com is an author (“Self-Recruiter®: Changing the Rules”) and noted expert on LinkedIn and social media use. John’s Self-Recruiter® presentation, “Building Your Professional Network with LinkedIn” is a highlight of his popular, six-session series at The New York Public Library's Science, Industry & Business Library.
An OP Board Member, John Crant has presented for Goldman Sachs' 10,000 Small Businesses Program, the Center for Non-Profit Success and Rainbow|PUSH Coalition's Wall Street Project. He's been featured and highlighted in amNY, The Wall Street Journal, CRAIN'S New York Business, and on the websites of FOX News and CNN.
John's LinkedIn profile: www.linkedin.com/in/johncrant
Website: www.selfrecruiter.com
Out Professionals would like to thank Merrill Lynch for their generous support of this event.
WHERE
The Norwood Club
241 West 14th Street, between 7th and 8th Avenue
Subway: 1/2/3 or A/C/E to 14th Street. L train to 8th Avenue.
Directions from where you are: www.hopstop.com
PROGRAM
Wednesday, November 30, 2011
Doors open at 6:30 p.m. for socializing and networking; complimentary appetizers, cash bar. Program, 7:00 to 9:00 pm
ADMISSION
Purchase tickets: Nonmember: $40. OP Member: $25.
If you join OP or renew your membership in conjunction with this event, admission is free.
Please email membership@outprofessionals.org to reserve your complimentary seat.
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